CITIZEN HYDE Founders Annie Krasnow and Suzie Weidling met in Los Angeles, CA in 2012. Their connection was immediate, initially formed through their daughters’ friendship and then further cemented through a shared love of music, sports, travel, fashion and the mutual enjoyment of recreational HYDABLES. Add their collective east coast roots and passion for entrepreneurship and a lifelong bond was formed, culminating in the launch of CITIZEN HYDE.

Annie started her career moving up the ranks in the NY television world producing for The Queen Latifah Show and Emmy Award winning Reading Rainbow. After moving to Los Angeles, she went on to gigs on The Megan Mullally Show, Access Hollywood, MomLogic and RadarOnline, covering Entertainment and Pop Culture as both a Writer and Producer. Annie is very active in her community and has also served as the President of the 501(c)(3) fundraising arm at her childrens’ school. She is a graduate of Dean College and also attended the University of Arizona. When not running her company Annie is the ultimate music lover, and can be found enjoying her favorite artists at live shows across California, New York and abroad. Annie’s dream HYDING place would be a Dead & Company show in London.

Suzie is a career entrepreneur and artist representative. In addition to being co-founder of CITIZEN HYDE she is also an owner of Ampersand, a female owned and operated artist agency representing industry leading storyboard artists, illustrators and animators. In her 20-year career her roster of talent has worked with countless brands, advertising agencies, and production companies on creating visuals for commercials, TV shows and movies. Her recent brand work includes Apple, Netflix, Pepsi, Beats, Target, Nike, Game of Thrones, Top Gun: Maverick, Westworld, Ms. Marvel, Avenger’s End Game and Schitt’s Creek. A graduate of Washington University and USC's Film School, Suzie loves helping up and coming artists get started. When not working on her entrepreneurial endeavors Suzie can be found traveling with her family and bringing her New York energy to favorite California activities like yoga and meditation. Suzie’s dream HYDING place is at Madison Square Garden, while watching her beloved Knicks FINALLY win an NBA championship in her lifetime.